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Grants to Ontario Nonprofits to Enhance Economic Development
and Business Capacity in the Creative Industries

Business Intelligence Program (BIP)

Agency Type:

Foundation / Corporation

Funding Source:

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Ontario Creates

Deadline Date:

08/09/22 5:00 PM ET


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Grants to Ontario nonprofit organizations in the creative industries to support economic development initiatives that increase the capacity of businesses within the Province. Applicants must contact staff before applying. Priority will be given to Coronavirus (COVID-19) related recovery, workforce development, and diversity and inclusion in the creative sector. Funded projects will gather, formulate, and disseminate business intelligence relevant to the growth of the book, film, interactive digital media, magazine, music, or television industries.

In the 2022-23 fiscal year Ontario Creates will prioritize eligible Business Intelligence Program applications that focus on COVID-19 recovery, workforce development, or diversity and inclusion in the creative industries.

The agency’s decision to participate will be based on the following criteria:

  • Mandate alignment and degree to which project is an industry priority (/30):
    • “Mandate alignment” is the degree to which the project achieves the following, which are part of the Ontario Creates mandate:
  • contributes to the continued expansion of a business environment in Ontario that is advantageous to the growth of the cultural media industry and to the growth of new employment, investment and production opportunities in Ontario; and/or
  • facilitates and supports innovation, invention and excellence in Ontario’s cultural media industry by stimulating creative production, format innovation and new models of collaboration among sectors of the cultural media industry.

For purposes of the Ontario Creates Business Intelligence Program (BIP), "business intelligence" is defined as information and/or insights that industries and businesses require in order to increase their capacity and effectiveness, with a view to creating long-term stability and competitive market advantage. "Business intelligence" is primarily forward-looking, and includes the following (this list is not exhaustive):

  • Interpretation of data and statistics
  • Market intelligence
  • Analysis required in order to prepare for challenges and take advantage of opportunities 
  • Insights that will allow companies to formulate strong strategies

Projects must address an existing information gap or gaps.

Projects proposed should achieve one or more of the following goals in the creative industries:

  • Provide information needed by an industry to further industry development or growth (e.g., regarding markets, consumer information, business models, product trend information, etc.)
  • Provide analysis or interpretation of existing data and statistics
  • Offer intelligence regarding a consumer base, segment, or geographic market
  • Provide insight, analysis, or strategic direction aimed at helping content creating companies counter challenges and pursue opportunities
  • Be of benefit to content creating companies in one or more creative industry sectors. 

GrantWatch ID#:

GrantWatch ID#: 184161

Additional Eligibility Criteria:

Applicants must be incorporated not-for-profit Ontario organizations or incorporated not-for-profit national organizations offering significant benefit to the Ontario creative industries (book, film, interactive digital media, magazine, music or television industries). In order to ensure that the projects funded best meet the needs of the industries, preference will be given to creative industry trade organizations.

Applicants are welcome to partner or collaborate with other organizations (whether eligible or ineligible as applicants) if doing so would further the goals of the project. If the application is successful, Ontario Creates will contract with a single lead applicant which must be an eligible organization.

Colleges and universities are not eligible to apply directly to the BIP program but may be partners in a project.

The following types of projects are not eligible for Ontario Creates BIP funding:
- Strategic planning for an organization
- Feasibility studies

Where consultants are engaged to undertake the work, Ontario Creates funds may not be used to cover travel, hospitality or other personal expenses incurred by consultants for the project.

Pre-Application Information:

- Spring Deadline: Tuesday, March 15, 2022 5:00 PM ET
- Summer Deadline: Tuesday, August 9, 2022 5:00 PM ET

Organizations planning to apply for the BIP should contact the Ontario Creates Research Department to determine the eligibility of the organization and the project.

Ontario Creates is pleased to provide input on applications, however, they are unable to review material submitted less than seven days before the deadline.

Ontario Creates will confirm its participation in a project within eight weeks of the application deadline. Once Ontario Creates has confirmed participation, applicants will be expected to finalize project funding and sign an agreement with Ontario Creates within 60 days.

Projects must have a minimum budget of $30,000. The request to Ontario Creates may not exceed 75% of project costs. Projects where the funding source's investment represents 50% or less of the total project budget will be prioritized.

Applicants are expected to contribute to the financing of the project, whether in cash or in-kind, and are expected to seek other sources of financing where appropriate.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Online Application Portal:

For technical assistance, please contact the OAP Helpdesk at or call (416)314-6858.

For more information, please contact:
Ontario Creates Research Department
(416) 314-6858

URL for Full Text (RFP):

Geographic Focus:

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Canada: Ontario;

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